TrueFirm

For FCA-regulated firms

When fraudsters clone your firm, we run the response.

TrueFirm finds the fake websites, emails and profiles using your firm’s name, gets them taken down, warns your clients and gives you a record that shows you acted.

Join the pilot How it works

Pilot places open

Fraudsters are using genuine firms’ names to take their clients’ money

A clone firm copies a real firm’s name, address and FCA reference number, adds its own website, email and phone number, and starts approaching investors.

The FCA publishes warnings, but getting the fakes removed and protecting your clients is left to you, and most firms have no plan for it.

Found out late

Often from a confused client, sometimes after money has already moved.

Six places to report

Registrar, host, browsers, the FCA, the police and each platform, each with its own form.

Clients left exposed

Warnings go out late or not at all, while the fake keeps taking enquiries.

No single record

Hard to show the board or the regulator what was done, and when.

One case file, from first alert to board report

  1. Detect

    Lookalike websites, fake profiles and new FCA clone warnings, spotted early.

  2. Evidence

    Every page, profile and email captured as a numbered exhibit, with its time and source.

  3. Takedown

    Reports drafted for every route, from the domain registrar to each platform, ready for you to approve.

  4. Protect clients

    An email to clients in your voice, a warning banner for your website and a script for your phones.

  5. Track

    Every request chased until the clone is gone. You hear from us only when you need to act.

  6. Close and report

    A board-ready record of what happened and what was done, with monitoring left on.

You approve. We send, chase and keep the record.

We watch the web and every major platform

We look for your firm’s name, logo, FRN, address and web addresses, and for the names and photos of your key people.

  • Websites

    Lookalike addresses and cloned sites

  • Email

    Lookalike domains and fake mailboxes

  • Search and ads

    Fake results and ads using your name

  • FCA Warning List

    New clone warnings, checked daily

  • LinkedIn

    Fake company pages and staff profiles

  • X

    Impersonating accounts and posts

  • Facebook and Instagram

    Fake profiles, pages and scam ads

  • TikTok

    Impersonating accounts and videos

  • Snapchat

    Fake profiles using your brand

  • YouTube

    Fake channels and deepfake videos

  • Telegram and WhatsApp

    Fake investment groups using your name

  • App stores and more

    Fake apps, and new platforms as they appear

Automated monitoring

Continuous checks wherever the data is open: new domain registrations, security certificates, search results and the FCA Warning List.

Platform channels

Official brand-protection and reporting routes, which act faster on well-evidenced reports.

Analyst review

Scheduled checks by our team on platforms that don’t allow automated monitoring.

A tip for every firm: registering your firm’s name as a UK trademark unlocks stronger protection tools on several platforms.

Evidence that stands up, and a record that shows you acted

Evidence

  • Numbered exhibits, labelled like a legal bundle
  • Your firm and the clone, side by side
  • Who registered and hosts the fake, and whether it can send email
  • Ready for the FCA, the police, a registrar or your solicitor

Your record

  • Client warnings drafted in your firm’s voice
  • An incident report for the board and the compliance file
  • A note of the harm identified, the action taken and the clients told
  • Evidence kept, and monitoring left on

A third of the firms cloned in 2025 had been cloned before. Monitoring stays on after every case.

Join the pilot: five firms, 90 days

What you get

  • Your firm and key people monitored across the web and social media
  • Any clone or impersonation handled end to end
  • A closing report for your board and compliance file

What we ask

  • A 30-minute set-up call
  • Honest feedback as we go
  • Permission to measure the results

We’re open about where we are. TrueFirm is new, and during the pilot our team delivers the service using our own evidence and case tools.

Ask about a pilot place

Insurers, compliance consultancies and networks: we’d like to talk about referral terms.

About TrueFirm

TrueFirm is a UK business set up to protect regulated firms and their clients from clone and impersonation fraud.

Before building the service, we analysed every live clone warning on the FCA’s Warning List, more than 3,300 of them, to understand how clone fraud works and which firms it targets.

Based in
United Kingdom
Serves
FCA-regulated firms, their partners and staff
Independence
Not authorised by, or affiliated with, the FCA

Talk to us

Tell us a little about your firm and we’ll reply personally.